Francois Coty, 1874-1934: Taking Care of Business

Francois Coty is known for the cosmetics giant he created, and less happily for his politics, which in the France of the 1930s leaned considerably to the Right.  But his real legacy may not be his political bent, nor yet his fabulous success in the world of cosmetics, but his innovations in the field of business.

For political historians Coty is the man who bought newspapers in France during the waning of the Third Republic, including the right wing L’Ami du Peuple, and who also flirted with Mussolini and his Fascist regime.  The Manichean politics of the 30s have cast a long shadow over the rest of his life, and perhaps that is a shame, because the Ligurian Corsican from Ajaccio, was a great businessman.  He became a multi-millionaire in a matter of two years after creating his first real perfume: La Rose Jacqueminot, and never looked back.  Continue reading